Client PPC Case Study (Golf Industry)

Written on August 18, 2014 at 2:56 pm, by admin

Below is a company in the golf industry who wishes to remain anonymous. Read about the company more before we dive in.

Synthetic putting greens require little to no maintenance. All that you will be required to do is ensure that the green does not have loose debris. This top backyard putting green does not need mowing, chemical treatment or watering. Once installed, it will last for years with little to zero maintenance effort.

Most people say that backyard putting greens have allowed them to practice and improve their strokes from the comfort of the yards they have in their homes. There are some people who say that the greens have greatly improved their performance in short range games. One of the good things about backyard putting greens is the fact that they can be made to blend with the available space as well as the owner’s tastes and preferences.

Another great reason why you should have a top of the line home putting green is the cost. It will help you save the money that you would have used when you go to practice a short game in your local club. You will save not only the fees needed to get into the club, but the cost of gas and time required to travel to and from the club. Top backyard putting greens also allows you to spend more time with your family since you will be practicing at home. You can teach your children about a game of interest at an early age.

Why you should use our backyard putting greens

1. You will have a fully custom synthetic putting green that can withstand all conditions and environments

2. It will help you improve your golf game drastically

3. You will get a fully natural roll

4. You will get a vibrant, lifelike appearance

5. It will give you a place to have fun with your family

6. It is suitable for any type of golfer because of its unmatched variety

7. They have been used by instructors, PGA professionals, tour players and many top rated facilities.

So how did we help this company?

As you see they are a custom golf green installation process. So they were looking for new clients interested in having a golf green installed either at their office or at their home. So we went to Google Adwords for this. We started by building a 150 keyword PPC campaign. We used all different keyword match types availble and only targeted NYC, where the company is located. After one week of testing and optimizing, we got the client 20 leads at a price of $15 per lead!

We have them on a $300 per day Adwords budget and they are getting about 150 leads per week currently at a price per lead of $17.62. Client is very happy!

Learn More About SEO

Written on June 26, 2014 at 2:35 pm, by admin

More than 634 million websites exist worldwide making it difficult for anyone to attract internet users to his or her website but web developers can help i.e. they can create websites using SEO best practices. To do this, they have to focus on the on-site attributes of your website such as target keywords, site structure, internal linking and HTML markups. Focusing on these attributes increases your online visibility and leads to a better ranking on search engine results page i.e. SERP. You should learn more about Philadelphia SEO services so that you can understand how web developers use SEO best practices. Here is some useful information that can help you understand how it is possible.

 

- The Consistency of Your Domain URL

Your domain is the mark that identifies you on the World Wide Web i.e. search engines and other web users can find your website through your domain URL. Having an inconsistent domain reference, i.e. URL leads to inconsistency in search engine results and as such, your internet visibility will drop. Your web developer should create a suitable and sustainable domain URL so that people can find your website repeatedly.

 

- Use of Internal Links

The credibility of your website among search engines increases when these search engines recognize links in your webpages. However, search engines would flag your website as spam if you have a high number of links within any given webpage. A good web developer should create internal links as part of the body content. Doing so eases navigation on your website for internet users and increases your search engine ranking.

 

- Avoid Broken Links  

Search engines index your website after you put up some content but broken links may develop on your website over time. This means that people will find an error on your webpage once search engines direct them to it. Your reputation among search engines will drop if such broken links persist and this is why your web developer should search for such links on your website and fix them as soon as possible.

Get Philadelphia SEO and Web Design Services

Written on June 25, 2014 at 7:08 pm, by admin

You may like to get Philadelphia SEO and web design services today, in such a case for you to access the best services you need to take your time and look for the best experts who will offer quality services. Some of the SEO services that you should ensure the expert implements while working on your website include practices such as using keywords in the URL. This will ensure your file naming utilizes the keywords so that when people search for relevant contents on your website, they will easily access the content. The following are SEO best practices that experts will ensure your website achieves:

Ensuring you have targeted content on your website

Most search engines will make use of the contents available in your website for them to rank you. After you hire experts you will easily achieve in ensuring you have content that will lead your website to ranking well in Google rankings. While using keywords you should also ensure they are placed in the right position on your website pages. After hiring experts they will check on this and ensure your keywords are well placed.

Avoid breaking rules while designing your website

There are some issues that may come up while designing your website such as using a lot of HTML files that are too big. Breaking the rules can end up making your website face penalties. Penalties will lead you to losing a lot where your competitor’s website will work better as compared to yours. In case you were using the website to run a business you can imagine how you will be disadvantaged.

In order to ensure your website is well optimized for search engines, you should ensure you make use of experts who have good reputation in carrying out search engine optimization services. You will easily know about them after reading reviews online.

 

SEO & MLM Traffic

Written on June 25, 2014 at 6:51 pm, by admin

Philadelphia internet marketing and SEO services can help grow your business to its full potential. They are carried out by experts who have vast skills and experience. By first analyzing clients specific SEO and internet marketing needs, they are able to come up with effective strategies that resonates with their expectation

Here are some facts on some of the services that they offer.

Email marketing: 

This is one of the most superior internet marketing strategies in the world today. As the name suggests, it entails sending out information about products and services to clients using their email addresses. It is more affordable and reliable as compared to other traditional marketing options.

Content Development: 

Search engines rank websites depending on the quality of content that is published. There are a number of expert copywriters who create top notch unique content for websites. This helps them to rank high, attract massive traffic and lure prospective customers to inquire about the services offered.

Search engine optimization: 

This entails inclusion of high quality keywords on all content that is published in websites and blogs. What is a keyword? It’s a phrase or word that internet users type on search engines when looking for information on the internet. The main reason for using keywords is to attract targeted traffic from search engines.

Affiliate marketing program: 

This is an ideal marketing strategy that companies use to increase their sales. Affiliate marketers earn a commission for every sale that they generate through their sales pages. Social media is one of the major platforms that they use to market products and services.

One of the major benefits of using these services is that they will save you time and money for other income generating activities. The service providers have put in place protocols that enables them deliver services within the agreed time-frame.